Your title tag is not too long, it is badly ordered

Google truncates titles at roughly 600 pixels on desktop — around 60 characters of typical text, but it measures pixels, not characters, so a title full of capitals or wide letters truncates sooner.

Everybody knows this. Almost everybody responds to it wrongly, by shortening the title. The problem is rarely length. It is order.

What actually happens on the results page

Someone scanning results is matching the words they just typed against the bold text in each result. That matching happens fast and mostly on the first few words. Everything after the truncation point is not merely cut off — it was never read, because scanning stopped well before it.

So the real constraint is not "fit within 60 characters". It is put the thing they searched for in the first four words.

The pattern that wastes the space

Acme Ltd | Commercial Refrigeration Solutions for the Hospitality...

The first eleven characters are the company name, which nobody searched for. The next two are punctuation. The words matching the query start at character fourteen and the useful part is the bit that got cut.

Compare:

Commercial Refrigeration for Restaurants — Acme

Same information, brand still present, and the match is in the first two words.

When brand-first is right

If people search for your brand by name, brand-first is correct for the pages they land on — the homepage, and anything where the query includes your name. That is a small set of pages, and it is not the set that needs the traffic.

Google will rewrite it anyway

Google replaces titles more often than it keeps them. Zyppy's study of 80,000 titles found 61.6% rewritten, and their 2025 follow-up put it at 76%. It substitutes the H1, anchor text, or on-page headings. This is not a reason to stop writing titles. It is a reason to make the H1 and the title say the same thing, so that whichever one Google picks, you get a sentence you would have chosen.

The same study found rewrite rates lowest for titles between 51 and 60 characters, and near-total at the extremes — titles under about 5 characters were rewritten 96.6% of the time, and those over 70 characters 99.9% of the time. So the instinct to shorten aggressively is also wrong; there is a band, and it is not "as short as possible".

A practical test

Take your top twenty pages by impressions. For each, ask: if I read only the first four words of this title, do I know what the page is and does it contain the phrase people search?

If not, that is the fix, and it takes an afternoon.