Performance reporting tells you how well your traffic did. It cannot tell you how much you never saw. Market share is the missing denominator.
Clicks up eleven per cent reads like a win. If the market grew twenty per cent, it is a loss with a nice colour on the chart. Nothing in Ads, GA4 or Search Console will tell you which of those happened.
The usual answer is a third-party SEO platform at several hundred a month, largely for one number you could derive from data you already have access to.
Position Eleven builds it in three tiers, each needing one more source than the last — and the middle tier uses Google’s own keyword volumes through the Ads connection you already authorise.
Search Console alone, so everyone gets it. Of the clicks your current impressions could yield at position one, how many are you actually getting? Headroom against demand you are already shown for.
Adds Google Ads keyword volumes. Your impressions against the whole market’s searches for the terms you track. No third-party subscription.
Adds competitor positions from a SERP source. Position-weighted, so a rival at #1 does not count the same as one at #9.
Ranked by the money at stake, not by how alarming the number looks. This is the output, not a mock-up of one.
Position Eleven uses whatever data it can reach and reports the tier it got to. No Ads account means Tier 1 — a real, useful report — rather than an error message.
A Tier 1 capture rate is not market share, and the report says so in the same breath as the number. A share figure with no stated basis is decoration.
Volume is meaningless without a market. Each client is bound to a geo and language, so a UK term is never answered with US numbers.
Snapshots are stored per period. One market-share reading tells you almost nothing; the direction over six months tells you most of what you need.
Tier 3 needs a paid SERP data source and is off unless you connect one — competitor rankings cannot be derived from Search Console or the Ads API, and we would rather show nothing than invent a number. Keyword Planner volumes are also rounded into buckets by Google, so Tier 2 figures are indicative rather than exact. The report says so on every run.
Not for Tiers 1 and 2. Tier 1 uses Search Console; Tier 2 adds Google’s own keyword volumes through the Ads API connection you already have. Only Tier 3 needs a third party.
You can set the tracked list per client. If you do not, Position Eleven derives one from your highest-demand Search Console queries, so a report works with no setup.
Only within a tier. A capture rate and a share of search have different denominators, so Position Eleven refuses to difference one against the other rather than producing a trend line that looks real and isn’t.
Tier 1 works from Search Console alone — connect and get a reading today.
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